voice of the customer
February 3, 2016
Keith R. Chamberlain & Garth A. Jordan
In a previous post, we encouraged associations to apply Design Thinking to improve non-dues revenue opportunities as well as the experience and engagement of members.
We want to take that article a little further by asking and answering a few questions; but first, here's a quick refresher on Design Thinking.
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Non-Dues Revenue and Innovation: Identified. Enabled. Perpetuated.