HOW REVVCREW LEVERAGES MURMURATION

 

Scientists have studied the murmuration behavior of the Asian and European starling for years. And while they are not exactly certain how this phenomenon occurs, this definitive display of teamwork is distinctly characterized by thousands of individual birds flocking together in elegant, emergent, fast-moving patterns.

 

By acting as one organism, the starlings' actions can be broken down into three separate behaviors: 

 

ALIGNMENT  |  SEPARATION  |  COHESION 

 

RevvCrew applies these attributes within organizations as the ultimate means of creating employee engagement and team-based revenue growth.

"Starlings" by Elbow

The Seldom Seen Kid

Music and Lyrics © Warner/Chappel Music, Inc.

YouTube videos © of their respective owners.

 

ALIGNMENT

[move in the general direction of your neighbor]

SEPARATION

[don't crowd your neighbor]

 

COHESION

[stay close to your neighbor]

HOW MURMURATION BENEFITS ORGANIZATIONS

 

No matter which RevvCrew service you implement, you'll find the benefits derived by using the murmuration-based activities unmatched.

 

• The whole organization will be on task when it comes to key project and revenue areas.

 

• Individuals will be more engaged, accountable and creative as you invite them into the decision-making process.

 

• Project accountability and ownership levels will rise across the organization.

 

• More new relevant products and services will be launched; more old ones will be retired.

 

• Organic and perpetual processes to continuously create and improve revenue-generating services will become operating norms.

 

• Improved communication and deliberate information sharing across departments.

 

• Alignment of content, mediums and distribution methods that eliminate redundancy and maximize revenue potential.

 

• New ways of listening to members, measuring critical feedback and acting on/responding to customer input to improve performance.

RevvCrew ensures:

 

• An abundantly clear team charter, purpose and goals

• Replicable, understood team structures

• Team-wide, shared definition of a finished product

• Common priorities and deliverables

• Analyses and insights from voice-of-the-customer activities

• Organizational goals are the driving focus of each team's activities

The RevvCrew process:

 

• Creates consistent, specific role definitions for team leaders, members, and facilitators

• Fleshes out the team's responsibility, authority and accountability

• Ensures decision-making and action resides within the team

• Establishes appropriate lines of communication and puts working feedback mechanisms into place

RevvCrew builds teams that:

 

• Are broad-based and deep, representing diverse talents, that recognize everyone's contribution

• Help people connect, collaboarate and participate

• Act interdependently, and are both resilient and self-sufficient

• Can be nimble, fluid and responsive to market opportunities, new challenges, and/or changing environments

ENJOY A LITTLE MURMURATION, COURTESY OF THE CREW

 

If you haven't seen murmuration in action before, we invite you to view a video or two of this amazing phenomenon, seen only in nature. (And in organizations that have learned the way of The Crew.)

Now that you understand murmuration, contact RevvCrew today to start benefiting from using it at your organization.